The year 2017 has been pretty lukewarm for Google. It launched several new products/services this year, including Pixel 2 smartphones, Pixelbook, smart speakers, etc. But, most of them lacked innovation.
In 2018, however, it’s expected to further expand its hardware and services portfolio.
From self-driving cars to high-end Android devices to improved YouTube services and AI offerings, here’s what Google might have in store.
Google could launch numerous electronic gadgets next year, too
This year, Google unveiled a range of exciting products at its annual hardware show in October that set the bar high for next year.
More consumer electronics like Android smartphones, tablets, Pixelbooks, smart home speakers, Daydream View headsets, etc. could be on their way.
Also, Google’s gadgets are user-friendly and much affordable compared to others. 2018 could be another exciting year for Google fans.
Radical Pixel phones and bigger Android changes
In 2017, Apple’s iPhone X represented the most radical iPhone redesign compared to which Google didn’t deliver anything “big” with Pixel 2 and Pixel 2 XL except hardware improvements.
But, Google may do something bigger for its 2018 Pixel flagships; radical improvements are expected as Google purchased HTC’s smartphone arm this year.
Also, Android P might deliver bigger UI changes than Android Oreo.
Alphabet’s Waymo may launch services; partner with automakers
Earlier in November, reports claimed Alphabet’s Waymo was launching completely-driverless robotaxis.
The autonomous car developer is ahead of others in the self-driving-car space. CEO John Krafcik also said their test services would soon begin in Arizona’s Phoenix in the US.
Waymo didn’t sign any deal for building its systems into other vehicles.
However, top automakers could partner with Waymo for autonomous technology in 2018.
A new consumer AR headset or platform
In 2015, while shutting down “Glass Explorer” program for its Google Glass AR (augmented reality) headset, Google said that it would take a second chance on its AR device.
In 2018, it might come up with some consumer AR tech, either another Glass headset or a new AR platform.
Google is already using ARCore platform to bring AR support to Android devices.
Google to offer improved YouTube streaming services
YouTube Red streaming service offers ad-free YouTube, offline videos, Google Play Music, and original content.
Red and Play Music have a small user-base of less than 7mn subscribers combined. It could be due to the non-integration of YouTube Music with Red.
But Google might fix this and revamp Red to attract most of regular YouTube’s 1.5bn monthly-users, gaining some ground in the streaming space.
Google to focus on cloud acquisitions
Google Cloud Platform is the third-biggest public cloud platform. However, its revenue is less than the top two platforms, Microsoft Azure and Amazon Web Services. Google has strong machine learning services, container services, and raw-cloud-computing performance, but it’s well behind Amazon.
To close this gap, Google has been looking for M&A deals; more acquisitions by Google in the cloud marketplace could come in 2018.
Mobile search, YouTube ads, and AdWords businesses
This year, Google’s parent Alphabet posted over 20% growth thanks to Google’s strong mobile search and YouTube ads.
Even in 2018, growth is likely to be driven by these businesses along with AdWords search ads, the biggest profit generator.
Google’s improving how “search ad” business works; apart from keywords, Google now relies on user data like search history, third-party-site browsing, etc. to target ads.
If you like this content and want to connect with us then please subscribe our newsletter. and please follow us on social networks. and Stay connected with Softmunch.com